RSS for tag 'customer'

the end of push

04/02/2007 09:01:00 PM
Howies has an interesting article in its latest catalog, entitled "The End of Push".The article refers to a new t-shirt printing shop the company has established.

It obviously brings them greater flexibility and the ability to waste less.

The article is a micro-summary of the consumer economy; companies make stuff they believe will sell based on the best research available, then they push like hell to try and sell it.

There are always going to be gaps between what's made and what can be pushed, which is where the wastage comes in.

Howies has a new model for its t-shirts; based on limited runs and custom orders; it's designed to eliminate waste and guessing.

How much could be saved if other industries were to move to more customized and personalized production?

Could we be persuaded to wait to have things made for us?
End of Push
Tags: clothing (2) apparel (1) howies (2) production (2) customer (1)

Articles for tag customer (1 total).