Results for articles with tag 'davos' (2 total)
01/26/2008 07:37:41 AM 
He seems upset at the lack of American clients at Davos this year.
"Heavy snow and security. Travelling to Davos will be a nightmare for most. Larger number of broken ankles and hips than usual. But if you're going to break something, a Davos hospital is as good as any. Looking at the prospective attendance list, many American CEOs seem to be absent, as it's in the middle of their reporting season - and the middle of a financial crisis.
Regarding the breaking news of the Fed's emergency rate cut, I must be helpful to sentiment, but increased liquidity is the key. Cutting rates won't do the job.
Back to Davos, we've also got to deal with terrible weather, but it'll clear tomorrow, just like the economy, I hope."
Posted by Ed Cotton
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12/17/2007 08:23:08 PM
However, YouTube has a different target in its sights, it's clearly trying to build credibility as a media and is inserting its brand into all kind of interesting places from the 2008 US Election to its latest move to partner the World Economic Forum in Davos.
This is all about brand action; offering up the brand to the World Economic Forum to let consumers into a previously closed affair and in the process getting YouTube a seat at the top table of world leaders
It's all surprisingly simple and easy- no ad campaign, no PR, just a page on the internet.
Although YouTube may lack the seriousness of established media outlets it's community, scale and connection to the people makes it a media which offers access like no other and for a old-fashioned institution like the World Economic Forum, it gets a contemporary shot in the arm.
Who will YouTube partner with next?
The Queen of England?
The White House?
Suggestions in the comments section please.
Posted by Ed Cotton
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Articles for tag davos (2 total).