Results for articles with tag 'ego' (1 total)
01/18/2008 06:14:33 AM 
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(1) It’s harder to maintain hierarchies and use status as a way to block everyone out. This is an invitational world where those who welcome and embrace others are rewarded. It doesn’t matter who you are, but having the ability to connect and get down and talk to people at their level suggests a massive shift from ego/status and the “them and us” world of the past.
Given that the amount of time that those in their teens and twenties spend in these virtual non-heirachical worlds, it’s safe to assume that they want to translate this behavior into the real world as well.
This has massive implications for employers, for brands and for experiences in general.
Last night, I went to see a “band”, except that it wasn’t.
It was a guy, who I couldn’t see, all I could do was hear his voice and the music he played.
The first thing he did was invite the audience onto the stage to share it with him, within seconds there were 70 people up on stage.
He then spent the rest of the evening encouraging people to participate in a series of “fun” exercises involving dancing and connecting with others in the audience.
His “music” was merely a prop to make participation happen.
He had blown up the controlling ego of the artist and handed it over to the audience.
This is an extreme example, but it suggests there’s a massive audience out there looking for new types of relationships and new ways to participate.
Interestingly, with so much of people’s time being spent online, the value of real interaction has been raised exponentially.
It’s safe to predict that we will see a lot more mass participatory experiences in 08 and if brands can do their bit to encourage these, they will be all the better for it.
Posted by Ed Cotton
Articles for tag ego (1 total).