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This just arrived in my in-box and I just kept reading.

Most of this stuff gets instantly deleted, but this is a lesson in the future of personal branding and viral marketing.

By the time, I got to point 7, I couldn' stop, I was hooked.

"Facial appearance and flexible characterisation to fulfill any director's criteria for various roles. Example: Japanese Soldier, Chicken Farmer, Corporate Head, Traditional Stage Performer, Innocent Child and Psychotic Killer, which means a versatile actor who is able to take on any character in the film project.'

Here goes.

Hi Butler, Shine & Stern!
 
*Click at new website! > http://www.kris-law.com
 Press F11 to read copy closer on-screen.
 
You can call me directly at my 3G mobile +6012 2350091 (Malaysia)
 
In this email you will receive:
A) All new 14 reasons to consider KRIS for endorsing your Client's Brand.
B) KRIS personal mobile contact/email.
 
A) 14 great reasons Kris Law endorsing your Client's Brand could generate limitless potential for the company
 
1) KRIS comes from Malaysia, an exotic part of Asia, mixture of ancient Chinese, Malay and Indian origins. Unknown in this part of the world, putting KRIS in the main cast of your film would not overshine others, rather complements and adds more depth to it. KRIS is a big fan of the Company's advertising creativity, and will be a dream come true to be featured in the advertising. Unafraid to try new roles.(even stereotypical ones) KRIS' natural character is in tandem with the Company: adventurous, spontaneous and witty.  
 
2) Hard-working Actor with strong resilience against adversity. Example: Extremely few jobs given to KRIS LAW in Malaysia for KRIS' status as a Chinese race diminishes his chances for acting parts are given more priority to the Malay race, hence it is racial discrimination, meaning KRIS has to work twice as hard and many years to get his current reputation as compared to others.
 
3) Audience attraction with the widest age range and demographic in Malaysia , from 15 to 55 years old, encompassing the 3 main races: Malay, Chinese & Indian. Example: Gillette Vector Challenge for Most Favourite Contestant, recently nominated in Asian Television Awards 2006 (Male 15-35 years old), Malaysian Top Host, Top 20 Finalist (Female 21-35 years old) and Malaysian Idol (Male/Female 17-55 years old), which means a ready fan base and existing fame in which you can use for generating highest recall for the Client's Brand.

4) Consistency in attracting publicity and maintaining audience interest. Example: Covering major Malaysian press interviews ranging from Harian Metro to The Star newspaper. If KRIS is selected to star in your upcoming movie, it will be major headline story for the Malaysian media since KRIS first major headline in 2005 that will further enhance  Client's Brand visibility and leadership as a corporate brand image.

5) Good working relationship with directors of various calibres and genres. Example: Comedy (Cinta Hidayah, Director: Meor Shariman), Historic Biopic (Tunku 1957 - Hati Malaya, Director: Shuhaimi Baba), Drama (Jejak Jaya, Director: Zulkiflee Mohamed), War (On the Wings of a Butterfly, Director: Kabir Bhatia), Musical Fantasy (Dick Wellington & Wonder Cat, Director: Arthur Uplands) and over 100 TV shows and dramas. A friendly and understanding person who is able to relate to everyone.  

6) Commercial presence in all over South-East Asia. Example: Thailand (Speedo Calendar), Vietnam (Merino TVC), Singapore (TV Drama Series: On the Wings of a Butterfly), Phillipines (TV Drama: Now and Forever), Indonesia (TV Drama Series: Now & Forever) and Malaysia. This will further strengthens Client's Brand international presence for sourcing KRIS as its main international star of the advertising campaign.

7) Facial appearance and flexible characterisation to fulfill any director's criteria for various roles. Example: Japanese Soldier, Chicken Farmer, Corporate Head, Traditional Stage Performer, Innocent Child and Psychotic Killer, which means a versatile actor who is able to take on any character in the film project.

8) Solid pop culture image signature, Fiery Yellow Shorts, which registers immediately in the public's mind and consciousness. The memorable moment in TV history performance (with its worldwide Fiery Yellow Shorts video email release to 100 million viewers to date) marries with KRIS' acting abilities will translate the Agency/Client's ability to capture an opportunity. 

9)His humble and broken-home background: Lost his father at 3 years old and his mother returning to her first husband and children leaving him to fend himself from his mother's verbal and physical abuse since young including resentment from his step-siblings, so having to learn to be independent makes him able to sympathise with others in their sufferings and struggles.
 
10)Commitment and Dedication to Project: Since KRIS' main source of income comes from acting/modelling jobs (which is extremely few jobs given to him in Malaysia for KRIS' status as a Chinese race diminishes his chances for acting parts are given more priority to the Malay race) if given a leading role in your film project with your company, KRIS will be extremely committed and dedicated to the success of your Client's Brand.
 
11)Immediate availability and participation without wasting anybody's time. Currently unattached with any project (KRIS is single too), meaning he's able to commit to the film project immediately! KRIS was the ONLY non-Malay student to be selected among the predominantly Malay students to be in the panel of judges for the country's own film awards ceremony 1996.
 
12) Down-to-earth, mature and easy to work with. During periods when KRIS is not acting/modelling (which is considerably long periods), his part-time job is a professional masseur. KRIS' birth date is 11th July, same as Giorgio Armani. He faced many rejections in castings before and his successes are few.
 
13) Fresh-face and virtually "unknown" in the industry. KRIS' looks is not model material handsome but is unconventional. If clinched an endorsement deal/featured role in your Client's advertising campaign, it will be KRIS' first big screen debut, making your Client's Brand, THE brand which first propels his career.
 
14) Free agent Talent: Unattached and free from any obligation from any company/model/talent casting agency which means his freedom and ability to take on any acting/modelling project offered in his own right and discretion thus giving peace of mind and full commitment to parent company/investors in ensuring the advertising campaign a box-office success.

Yours truly,
Kris Law Chin Chiang (KLCC)
Artiste's Official Website: http://www.kris-law.com
 
B) 3G Contact Mobile: +6012 2350091 (Malaysia)
Artiste's Fan Club Email : krislawfanclub@gmail.com
 


Posted by Ed Cotton Doubleclick did an interesting piece of research last year, they asked consumers what forms of advertising (media) they thought worthwhile and what they would  eliminate.

The results are somewhat suprising- despite living in a DVR world, only 7% would prefer to eliminate them, less than 2% would prefer to eliminate magazine or newspaper ads. They also found these traditional forms of media more worthwhile, than Amazon recommendations.

Less worthwhile and in-line for elimination; telemarketing, spam and pop-up ads that were rated more "evil' than spam.



Via Bankwatch

Posted by Ed Cotton