Results for articles with tag 'exercise' (2 total)
12/27/2007 08:15:00 AM 
(1) 
(1) It has been the marker to judge this new hybrid world between the banner and the website, sadly, nobody, not even R/GA has come close to the excellence of the Nike site.
So, while we wait for another contender, it's worth taking a look at what's happening on the Nike + site today.
Interestingly, in common with every diet product and fitness center, Nike + is now in full resolution mode.
The site is allowing its users to upload their resolutions, to track them and send notes and encouragement to others making resolutions.
It's a great example of the dynamics of the site and how the experience can be flexible enough to respond to short-term needs like New Year's resolutions.
Posted by Ed Cotton
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04/22/2007 03:11:48 PM
Shimano saw it as a market opportunity, so they hired IDEO to find out why.
From spending time with non-bikers, IDEO discovered there were a number of attitudes and beliefs these non-riders held, that had become barriers to them ever getting on a bicycle.
1. They liked biking as children, but adult biking was serious and competitive
2. The employees in bike retail stores are intimidating
3. The bikes themselves can be messy and complicated
To overcome the barriers, Shimano went off and created a new category, Coasting.
It’s basically a new carefree philosophy built around meandering around on a bike.
Manufacturers have responding and have produced special bikes with automatic “transmissions”, like Trek’s, new Lime.
Bike manufacturer Trek is hoping to sell 26,000 Limes this year.
Improved sales training and product innovation have tackled many of the barriers identified by IDEO, but the biggest problem is the lack of facilities (bike paths) and that could be too big a problem for Shimano to solve on its own,
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Articles for tag exercise (2 total).