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Cadbury might presently be Wall Street's with potential buyers lining up left and right, but while this is all going on the company has been going about its communication business in a very interesting way.

You might remember Glass and a Half productions as a concept that held together Fallon's famous work for the company, including the drumming gorilla. Perhaps, it seemed something of an after thought that would never be truly realized. However, that doesn't seem to be the case as the production company has been given a new lease of life in a very smart strategic play.

Cadbury wants to announce it's brand Dairy Milk's move into the Fair Trade arena, it could have done this with a CSR type blog or print effort that would have ticked several boxes, but generated no real interest, instead, they've gone out and found entertainment talent from Ghana, (the cocoa producers and Fair Trade country of origin), given them exposure and used this effort to help raise money for farmer's causes in the country.

I think the idea of laddering up a serious concept into something appealing and entertaining makes a lot of sense. It's so easy to get lost in all the noise around CSR, that it's very smart to to make a serious idea entertaining.



Posted by Ed Cotton From the Financial Times- December 12th, 2007.

"Cadbury Schweppes yesterday said its advertising campaign for Dairy Milk chocolate featuring a gorilla playing the drums - which has become a YouTube favourite - had helped it recover market share in its UK confectionery business."

Case closed.


Posted by Ed Cotton A was fortunate enough to have been invited to speak at Trumpet's inspirational Polygamous Marriage conference in New Orleans. In essence, it was all about the coming together of media, account planning and creative- connections planning.

It was a great event and some inspiring presentations. (Much more to follow).

John King from Fallon spoke about lots of things, but included the idea of thinking about consumers, not as the creators, but as editors of content.

A nice evolution of the current zeitgeist.

To demonstrate, he showed us how the Cadbury's gorilla ad had morphed into a variety of different edits, some created by people and others created by the agency to inspire people to do it themselves.

The Original- 2 million views plus...



Bonnie Tyler- Remix- 238,000 views



50 Cent Remix- 127,849 views



Bon Jovi Remix- 24,075 views



I know this is old news to many, but the idea of providing content that can be played with, edited and throwing out examples for people to follow is really smart.

It keeps the idea alive and engages the consumer in the process.


Posted by Ed Cotton Proof that the future of advertising is all about entertainment.  Here Fallon London combine an understanding of the ultimate product benefit, together with a slice of pop culture to create a breakthrough piece of communication.


Posted by Ed Cotton