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I am interested in the idea of brands delivering something in their products that I am terming- malleability.

Meaning, do they allow themselves to be easily adapted and changed for new uses?

This is basically hacking.

The Wii is one of the more interesting ones of the moment because of its cultural presence and the interesting infa red and motion sensing technology that it has.

Here Johnny Lee shows a stunned audience at this year's TED conference, a couple of very cool hacks.



I think his comment about spreading the hacks through YouTube is especially relevant.

Brands could create whole ecosystems with communities of users who play, develop and share ideas in this way.

Perhaps, it's no longer about a closed box, but something that's open and can be constantly played with and its limits tested and explored.


Posted by Ed Cotton