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Here's another example of augmented reality- this time it's for Android phone users and it comes to us from IBM. The idea here is to help visitors to the tennis championships at Wimbledon to get access to data via data layered on top of a viewfinder. It's seems like a nifty idea, but is it really an easier or better experience than something that could be obtained from a regular mobile web experience.

From the users perspective, perhaps it's easier to see that there's an exciting/close match on Court 5 and to discover where that is. Perhaps this could be done by integrating a maps application?

 


Posted by Ed Cotton