Next Results for articles with tag 'internet' (12 total)
01/31/2010 03:18:16 PM 
It's a highly ambitious, well-researched and thoughtful look at what 20 years of the web means for humanity. This is the perfect time to take a look back and project forward because we are on the cusp of massive expansion as the developing world comes on board in leaps and bounds.
The series is narrated by Dr. Aleks Krotoski, who aside from studying the implications of the internet for the past 10 years, is also a member of The Guardian's crack team of technology journalists.
The first program in the series examines the idea of the web as the great leveler and leaves no stone unturned in it's quest for answers. Most of the program is filmed in the Bay Area and includes interviews with local luminaries-Stewart Brand, Mark Zuckerberg, Andrew Keen, Chad Hurley and John Perry Barlow.
The big theme here is one of revolution and counter-revolution which is explained by the adoption of the internet by late 1960s and early 70s Bay Area radicals, fueled by hope from the Summer of Love and looking for a space where their ideals could be realized, a space that turned out to be The Well.
The program concludes that despite all the hippie driven hope for true openness and utopia, the reality today is very different with a handful of new media brands that have taken and co-opted control.
Krotoski finds an interesting contrast from the ideals of 60s radicals to 2010, where there is basically one online store, one social network, one search engine and one online video network.
Despite the potential doomsday scenario of limited control, Krotoski hopeful thesis is that the beauty of the internet is its state of constant flux, which simply put, means those who are in control today, are very likely not to be in control forever.
Posted by Ed Cotton
11/07/2008 10:45:40 AM
He takes us through what might happen in the next 6,500 days of the web.
Some highlights.
1. Not be anything like the web
2. Be a single machine- everything is connect to the same thing.We have one large machine with the web as its OS
3. The web will own every bit that's produced- if it's not part of the web, it will not count
4. Everything in our lives will be on this "machine"
5. The machine has and will have a global sense- see latest financial crisis
6. Move to the cloud
7. Be all about sharing- what can we do? what will the limits be?
8. Always be on- never off
9. Extreme dependence on this "machine" because it makes us smarter. Being off will feel like an amputation!
10. Lead us to continue to question- "Who are we?"
11. We will need to believe in the impossible
Posted by Ed Cotton
11/05/2008 03:22:26 PM
Obama beat out a mix of celebrity deaths and sporting events to claim the number one spot.
Posted by Ed Cotton
10/16/2008 04:08:42 PM
1. Briefly describe your position?
I'm the VP of marketing for Mozilla Corp.
We work as part of a global open source project to make Firefox.
Mostly, I try to stay out of the way of an inspired team of marketers working in partnership with a worldwide community to spread the word about Firefox.
2. What, in your opinion, has changed for brands in the 2.0 world?
The poles that immediately jumped to mind for me are "I'd Like to Buy the World a Coke" and "Line Rider".
Classic branding reached a kind of apex in 1971 with the Coca-Cola "Hilltop" ad -
"Hilltop" rolls up multiple strands of an era that is receding for brands: concentration of audience and attention, advertising as entertainment, and implicit upleveling of professionalism over word of mouth.
I can't think of a better counter and illustration of the structural changes 2.0 has introduced than "Line Rider". A Flash-based physics experiment spreads through the global network to spawn a subnet of participant generated content, a commercial enterprise, and a 2.0 brand sui generis.
- 25K Line Rider videos
The core of 2.0 is continuous, realtime and actionable feedback loops.
As the pre-2.0 lag between idea and response shrinks, we'll see the rise of unpredictable, resonant brands that validate themselves not through multi-million dollar traditional campaigns, but through the trackable, grassroots support of individual humans, enstatiated on the web.
3. What have been Mozilla’s most interesting marketing efforts and why do you think they worked?
There is a line from the launch of Firefox to today that rests on co-opting traditional marketing models and opening them up to participation by our community.
The three campaigns that come to mind:
New York Times Ad. 10,000 Mozilla community members donate over $250,000 in a week to fund New York Times ad to launch Firefox 1.0
Firefox Flicks. A contest to deliver community generated 30-second ads for Firefox (inspired in part by MoveOn's Bush in 30 Seconds contest and Butler Shine's Converse UGC campaign). Over 250 submissions; tens of millions of views on video nets.
Download Day. Rallied the Mozilla community to drive awareness for the launch of Firefox 3 with a campaign to set a new Guinness World Record for most software downloads in a single day. Exceeded our goal of 5M downloads with a final tally of 8M. Campaign lived on the web, was global, and provided a satisfying mechanism for individual participation in a collective effort.
4. How can old school brands become more 2.0?
Listen, share, adapt, be open and give back.
At the edges, reimagine your business down to its DNA (for much, much
more on this topic, read Umair Haque at http://discussionleader.hbsp.com/haque/
5. How do expect the economy to impact people’s relationship to brands?
My hope is that the current economic environment, as fleeting as it may be, reinforces the need for sustainable living.
How this filter influences brand relationships isn't clear to me yet.
I'm optimistic about a rebalancing in the relationship and interaction between human and brand(s) in the years still to come.
Posted by Ed Cotton
05/23/2008 02:13:53 PM
However, if people get the chance to click their mouse and move away because their perception tells them there's no point to going deeper, it means impact is everything.
Recent research conducted by the University of Vienna shows just how fast people process visual information. Its study focused on art and asked subjects to compare similarities and differences in various pieces.
Researchers found that subjects could register content in less than 1/100th of a second.
Within 1/20th of a second subjects had already started to interpret style.
All this happening before recognition of the whole object.
It shows that art directors and designers have less time than we originally thought to capture attention and stop people from clicking away with their remote button or mouse.
Posted by Ed Cotton
03/25/2008 07:28:57 AM
His research has found that we crave information, just like we crave food. If there's lots of information to look at and digest, we seem hard-wired to enjoy wallowing in it. This explains why fundamental disloyalty and clicking away from a site to something else is so attractive to us.
It suggests that the experiences we create for brands should be multi-dimensional and give the user more control, rather than something that's tightly edited.
It appears that we are happiest when we roam and don't want to be boxed in.
"In other words, coming across what Dr. Biederman calls new and richly interpretable information triggers a chemical reaction that makes us feel good, which in turn causes us to seek out even more of it. The reverse is true as well: We want to avoid not getting those hits because, for one, we are so averse to boredom.
It is something we seem hard-wired to do, says Dr. Biederman. When you find new information, you get an opioid hit, and we are junkies for those. You might call us 'infovores.' "
For most of human history, there was little chance of overdosing on information, because any one day in the Olduvai Gorge was a lot like any other. Today, though, we can find in the course of a few hours online more information than our ancient ancestors could in their whole lives."
Posted by Ed Cotton
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Articles for tag internet (12 total).