RSS for tag 'italy'

the mcdonald's america doesn't see

08/26/2007 04:35:25 PM (3)
This Sunday's New York Times had a good piece on how McDonald's is changing its image in Europe localizing menus, which it has done for years, but more recent efforts have been focused on store design. The article had a good slideshow, but I dug up some other examples, that show just how far the brand is pushing to be relevant in Europe. It's probably just a matter of time before some of these design initiatives come to the US.

McCafe in Germany
McCafe Germany

McDonald's in Germany

McDonalds in Germany

McDonald's Milan, Italy

McDonald's Milan
McDonald's Milan

Posted by Ed Cotton
Tags: milan (1) italy (2) mcdonalds (3) restaurants (1) fastfood (5) design (29) europe (2) germany (2)

fiat taps into italian patriotic pride to launch the 500

08/11/2007 07:33:03 AM
It's not just Americans that use patriotism to sell their cars, now the Italians are doing it. This is the campaign to launch the new Fiat 500 and it seems to be working- 57,000 units sold in the first month.






Posted by Ed Cotton
Tags: 500 (1) italy (2) fiat (1) italians (1) fiat500 (1)

Articles for tag italy (2 total).