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Jonah Bloom, the editor of Advertising Age, was one of the speakers at last Friday's Influx Ideas 07 conference.

Jonah talked about the importance of advertising and how they will prosper in the future, providing they can adapt to meet changing client needs.

He offered up 6 ways agencies will adapt to be more relevant to client needs.

1. Create ENTERTAINMENT and CONTENT.

2. Develop Ideas that have PR in mind.

3. Help clients take a STAND.

4. Build UTILITIES

5. Help them become more RESPONSIBLE

6. Get PAID for the value of their ideas.


Posted by Ed Cotton We are pleased to announce the addition of Jonah Bloom, the editor of Advertising Age, as a speaker at the Influx Ideas 07 conference.

Here's Jonah's bio...

Jonah joined Ad Age in September 2002 from PRWeek magazine, a national weekly based in New York reporting on corporate communication, branding and public affairs. He helped to launch PRWeek in 1998 as news editor and went on to become editor-in-chief. He also has considerable experience reporting on the media industry in Europe, having founded and been the editor of Campaign Media Business, a national weekly covering planning, buying and selling of media in the U.K.

Jonah’s other roles have included magazines editor on journalist’s weekly Press Gazette, news reporter on VNU’s Accountancy Age and reporter on weekly print and packaging journal PrintWeek. In 2002 Jonah edited the HarperCollins book “Top Companies in Marketing & Media.” His stories have been published in several national dailies in the U.K. including The Financial Times and The Guardian.

Conference information and registration details can be found here.