Results for articles with tag 'lg' (1 total)
01/03/2008 08:18:29 PM 
The contenders are lining up with everyone from the predicablecable players like Comcast, to the newbies like Apple all wanting a piece of the pie.
The video business is moving from physical pieces to digital bits, just as Nick Negreponte predicted all those years ago and Neflix, a king of the DVD space, needs to defend its turf and make plans.
The latest defensive play is a venture with LG ,who this Fall, will release a set-top box that allows internet access and importantly access to a download service from Netflix.
According to its press release.
"Internet to the TV is a huge opportunity," said Netflix Founder, Chairman and CEO Reed Hastings. "Netflix explored also offering its own Netflix-branded set-top boxes but we concluded that familiar consumer electronics devices from industry leaders like LG Electronics are a better consumer solution for getting the Internet to the TV."
Clearly spinning the positive here and obivously using the word opportunity, when threat is perhaps more a appropriate word.
Netflix is a strong and resiliant brand, but it's going to have its work cut out to defend its turf against the onslaught from deep pocketed players.
Posted by Ed Cotton
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Articles for tag lg (1 total).