08/26/2007 04:35:25 PM

(3)

This Sunday's New York Times had a
good piece on how
McDonald's is changing its image in Europe localizing menus, which it has done for years, but more recent efforts have been focused on store design. The article had a good slideshow, but I dug up some other examples, that show just how far the brand is pushing to be relevant in Europe. It's probably just a matter of time before some of these design initiatives come to the US.
McCafe in Germany
McDonald's in Germany
McDonald's Milan, Italy

Posted by Ed Cotton
Articles for tag milan (1 total).