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The problems associated with a saturated media landscape is something I have talked about for years on this blog. As media expands especially in the digital space, this problem has the potential to get out of control. Media owners are hungry to expand into the mobile ad space, but appear to be using a degree of judgement before moving to fast into one of the most personal and intimate of all media environment.

However, Keiichi Matsudafor appears to be pretty concerned about the potential for things to spill dangerously out of control and express this brilliantly in a video that imagines a typical early morning kitchen experience in the not too distant future.

Augmented (hyper)Reality: Domestic Robocop from Keiichi Matsuda on Vimeo.

Posted by Ed Cotton Nokia demonstrates how it's leveraging insights gleaned from the developing world into products. The mobile phone is made to work a lot hard in developing countries; it becomes the mobile office and primary computer for many of its users. In response, Nokia is launching Life Tools; software included in its phones that can help those involved in agriculture better understand market and weather conditions.


Posted by Ed Cotton You can't create something culturally relevant without an understanding of contemporary culture and its manifestations.

The "Unboxing Video" category has been with us for years and its format is widely recognized and understood by tech geeks.

It's a sub-genre of new media that's ready, primed and waiting for someone to do something creative with.

Nice work!!

Via Random Culture




Posted by Ed Cotton It's Chipchase day here at Influx Insights, so here's another post with a great slide from his deck.

Mobile is a huge business and I am not sure we quite realize how big.

One billion + phones are sold a year!!

Worryingly, 400,000 phones a day are retired in the US.

One surely has to question the sustainability of a fashion driven business.

Bring on the modular eco phone...


Posted by Ed Cotton Nice piece from The Economist that follows the life of Nokia's Jan Chipchase (see our previous post)

It's a film that uses photos and a phone recording.

Jan offers his observations on technology in his work life and life in general.



Posted by Ed Cotton Blyk is a UK mobile phone service targeted at the 16-24 year old market. Instead of users paying for the service, they agree to receive 6 ads a day, this seems to fly in the face of conventional thinking.

I have often written about the privacy invasion problems of advertising on cellphones, but this Blyk is looking like a big success in advertising terms and in the build out of an installed base.

The advertising appears to be performing amazingly well, the network has achieved an average 29% response rate for the close to 500 campaigns it's run to date. The advertising success is due to the format, Blyk sends text and picture messages to its user base who see it as part of a conversation and don't have the hassle of browsing around mobile websites.

The company's installed base in the UK currently numbers 100K.

Advertisers seem to find the opportunities of brand conversation and interaction appealing with the likes of Adidas, Ford, L'Oreal, McDonald's all participating.

It appears Blyk is worth looking at for mobile operators and MVNOs in the US who are struggling to find ways of adding advertising revenue.

Blyk has looked at its whole model from the perspective of the user and provides the low-cost service that this demographic requires and thinks about advertising as an on-going information-rich conversation that the user interacts with, rather than simply media placement to grab eyeballs.

Posted by Ed Cotton