Results for articles with tag 'nbc' (3 total)
12/16/2007 03:47:28 PM 
Via Infectious Greed
Posted by Ed Cotton
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06/30/2007 02:47:14 PM
Some examples:
Hats off to Johnny and the crew at Anomaly- they lined up in NYC for phones to auction for charity
Robert Scoble proved himself to be the geek’s CNN
Technology analysts left their cubes for the first time in months to try and get attention by capturing and sharing the news
Steve Wozniak reminded people there was once another Steve at Apple
The Today show considered the story important enough for an advertorial, wanted to be noticed for it, but sadly they couldn’t get that right.
Posted by Ed Cotton
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06/04/2007 09:39:39 PM
This is his reponse.
"I want to be aspirational. I want to be positive. I think people are so busy and overwhelmed in their lives and have so much choice, but also a cacophony exploding in their brain, and they look to television to disengage from that. I want to create environments that are warm and places they want to be—whether funny places or happy places or aspirational places. I want to lighten up the air.
I also want to be pro-social and conscious and deliver through humor, character and narrative strong emotional connection. I want to find quality that has inherent touchpoints that could make it mass. I wouldn't make shows about Hollywood. There's just certain things I wouldn't do based on my knowledge of them being too coastal."
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Articles for tag nbc (3 total).