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Here at Influx, we are big fans of the “Sense and Simplicity” brand initiative that Philips has deployed in various guises over the past couple of years.

Its been part of an advertising campaign, but it’s more substantive, its become a set of guiding principles that define the company’s direction.

“Sense and Simplicity” seems appropriate in the developed world, where people are looking to strip the complexity out of their lives.

How about the developing world?

Philips is also applying the same principles to these markets and is creating special products to meet their very different needs.

One example is a woodstove that consumes less electricity and reduces the toxic indoor pollution that accompanies most traditional cooking sources.


Source:Philips

In addition to the stove, Philips has some innovative lighting solutions that it’s been testing in India: a rechargeable, weatherproof, portable lamp and a hand-held, hand-cranked LED flashlight that provides 30 minutes light for every minute of cranking. (shown below)




Source: Philips


It's interesting to see how this brand  platform is gaining more potency as it expands its global footprint and finding new applications over time.