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Yesterday, Aki Spicer of Fallon and I presented this at the AAAA's Planning Conference.




The great news is we are already getting hate mail on Adpulp, from people who suggest they never surf the web for inspiration, then what the %^^& are they doing on Adpulp?

"Yes, while the creatives are busy working and MAKING sh*t happen...these 'cultural anthropologists' will be surfing the web and reposting what they find as 'insights' that try to validate their usefulness.

Give me a break."



Posted by Ed Cotton I am now here in the surprisingly humid San Diego for the AAAA's annual planning smoozefest with 800 planners- including 11 from Google and 29 from TBWA Chiat Day LA.

There were things to look forward to today, like the baseball game I was supposed to attend with Gareth Kay, Mark Lewis, Mark Earls and others, but I am sure they told me it was Wednesday.

Here’s what I am looking forward to over the next few days.

Sir Ken Robinson – If anyone saw him at TED or at least the film on the TED website- he is spectacular 

Mark Barden and Adam Morgan’s- Third Eye- Perhaps a preview of Adam’s new book?

Adrian Ho and Rob White’s new vision for Planning

Eric Ryan- Planning and San Francisco’s hero of lateral thinking. Eric had the good sense not to give his insights away. Instead, he kept them to himself and built a multi-million dollar business called Method

Bruce Mau- Looking forward to hearing his version of Massive Change and how his thinking has shifted in the last 18 months

I plan to post on the above and more.



Posted by Ed Cotton