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While it's not Politics 2.0, seeing the crowd participate in the Presidential Debate makes for more provocative television. However, it just serves to show the lack of involvement and interactivity that voters have with the politicians that are supposed to be representing them.

There's a long way to go.





Posted by Ed Cotton
Influx has been waiting for this study for some time and it has finally arrived; a branding study on the democratic hopefuls for 2008. Produced by Chernoff Newman and Marketsearch, it takes a look at the candidates as brands; examining awareness, qualities and perceptions.

To summarize:

Clinton: Competence, Volvo, Microsoft and the Yankees
Edwards: Compassion, Prius, Blackberry and Red Sox
Obama: Star Power, BMW Z4, Apple and the Chicago Cubs

There's even a blog about this study and obviously there are more results to come. For those of you that are interested, the analysis of the Republican candidates is due May 8th.