06/28/2007 08:39:36 PM (1)
Doubleclick did an interesting piece of research last year, they asked consumers what forms of advertising (media) they thought worthwhile and what they would  eliminate.

The results are somewhat suprising- despite living in a DVR world, only 7% would prefer to eliminate them, less than 2% would prefer to eliminate magazine or newspaper ads. They also found these traditional forms of media more worthwhile, than Amazon recommendations.

Less worthwhile and in-line for elimination; telemarketing, spam and pop-up ads that were rated more "evil' than spam.

Eliminate Advertising

Via Bankwatch

Posted by Ed Cotton
Tags: print (1) email (2) magazines (8) spam (2) advertising (24) popups (1) tv (6) amazon (3)

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