04/27/2007 06:06:07 AM
“There is evidence that the 25-29 year olds have grown up quicker than previous generations as a result of 9/11, terrorist threats and two wars. As a result they have adopted so-called ‘mature products,’ such as premium scotch whiskey, earlier than usual. Additionally, 25-29 year olds are switching from quantity to quality further fueling premiumization and further benefiting our brands.”

Diageo Investors Conference- April 26th-2007
Tags: culture (7) whiskey (1) marketing (13) beverages (4) society (3) premium (1)

Articles for tag premium (1 total).