Results for articles with tag 'price' (1 total)
07/01/2008 11:38:07 AM 
People are still thinking about alternative energy as alternative to oil, but what if there isn't one? Higher prices are the likely new reality.
Brands thinking about the future are going to have to realize that consumer's disposable income is going to decrease based on increased expenditures on items that we've previously taken for granted; fuel, energy and food. In addition, the knock on impact of this on costs of goods will be significant.
The prospect of decreasing standards of living looms large, but this appears to be the price we are paying for a reliance on an oil-based economy.
"Almost everyone seems to agree: governments now face a choice between saving the planet and saving the economy. As recession looms, the political pressure to abandon green policies intensifies. A report published yesterday by Ernst & Young suggests that the EU's puny carbon target will raise energy bills by 20% over the next 12 years. Last week the prime minister's advisers admitted to the Guardian that his renewable energy plans were "on the margins" of what people will tolerate.
But these fears are based on a false assumption: that there is a cheap alternative to a green economy. Last week New Scientist reported a survey of oil industry experts, which found that most of them believe global oil supplies will peak by 2010. If they are right, the game is up. A report published by the US department of energy in 2005 argued that unless the world begins a crash programme of replacements 10 or 20 years before oil peaks, a crisis "unlike any yet faced by modern industrial society" is unavoidable.
If the world is sliding into recession, it's partly because governments believed that they could choose between economy and ecology. The price of oil is so high and it hurts so much because there has been no serious effort to reduce our dependency."Posted by Ed Cotton
Articles for tag price (1 total).