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brands can learn alot from top gear

12/18/2007 09:54:42 PM
Product demonstration is the oldest form of persuassion in the business, but back in the day it was usually faked in some way.

In the days of taste challenges and whiter washing you never can knew if the advertiser was playing with the audience.

There was very little that was transparent about it.

Now in the YouTube world, authenticity matters and if you get you product demo right, as Blendtec has done, the results can be 70 million views good.

Increasingly we are going to see brands create their own demos, load them on to their sites and spread them around the web.

Some of these efforts will be flat, dull and boring, but others will have some verve, spark and creative energy.

If it's the later you are looking for, I strongly recommend you take a look at the cult BBC show about automobiles called Top Gear.

I know PBS has Motor Week, but it's boring compared to the antics that Top Gear gets up to. They've taken the tried and tested formula of the road test and "Spinal Tapped" it all the way to 11.

The Bugatti Veyron is an exciting enough car as it is, but have it race a fighter jet and you've got stadium-sized entertainment.



Brands thinking of moving into product demos would be wise to take a look at this because a little bit of creativity could go along way to ensure your demo gets noticed, also, having a good product helps too.


Posted by Ed Cotton
Tags: topgear (2) demonstration (1) productdemo (2) proof (1)

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