RSS for tag 'science'

building a new model for a company- tcho

08/27/2008 03:30:36 PM (1)
TCHO is a San Francisco start-up, but it's not in the tech space, instead TCHO is a chocolate company, but one with a difference.

It's trying to create a new model for the category and business.

Here's what it's doing.

1. It's bringing real science to food

2. It's selling beta product to be tested in the field

3. It's trying to push beyond Fair Trade

4. It's selling chocolate in new packaging

5. It has a new way to sell chocolate- using flavor profiles like "Nutty".....

Here's the pack...

TCHO Beta Batch Packaging

Here's a film that summarizes what they are up to.



It's great to see a company making such imaginative leaps from the get go, one can only hope that consumers appreciate their audacity.



Posted by Ed Cotton
Tags: betatesting (1) food (14) chocolate (2) tcho (1) science (2)

cracking the code- the brain is too complex to ever understand

02/07/2008 07:14:05 AM
Experts are suggest that we will soon be able to fully understand the human brain and unlock its secrets.

Marketers are salivating at the prospect of this and the opportunity of more potency in the business of persuasion.

Not so, says Prof Colin Blakemore.

"(The human brain is)...an organ so complex we may never fully understand it

You don't have to be a neuroscientist to realise that this is an exciting time to be studying the brain.

Yet the brain remains one of the greatest areas of ignorance in contemporary science. The scale of the problem is immense. There are 100,000 million nerve cells or more in the human brain, with 10,000 times as many connections between them. That means that, on average, the brain makes a million connections every second for the whole of our lifetime."




Posted by Ed Cotton
Tags: brain (1) science (2) blakemore (1)

Articles for tag science (2 total).