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nbc wants to disengage you from the cacophony exploding in your brain

06/04/2007 09:39:39 PM
Last week, Ben Silverman was made co-chair of NBC Entertainment. In an interview with TV Week he was asked  what kind of projects the "community should be bringing to the network.

This is his reponse.

"I want to be aspirational. I want to be positive. I think people are so busy and overwhelmed in their lives and have so much choice, but also a cacophony exploding in their brain, and they look to television to disengage from that. I want to create environments that are warm and places they want to be—whether funny places or happy places or aspirational places. I want to lighten up the air.

I also want to be pro-social and conscious and deliver through humor, character and narrative strong emotional connection. I want to find quality that has inherent touchpoints that could make it mass. I wouldn't make shows about Hollywood. There's just certain things I wouldn't do based on my knowledge of them being too coastal."
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