Results for articles with tag 'superbowl' (2 total)
02/07/2008 07:47:38 AM 
It's interesting to see what generates the volume and how it changes over time.
Perhaps of greatest significance is the idea that the conversation itself is now its own media.
The user interacting with mass media through new media generates a conversation stream which in itself creates a new media. Opinions, thoughts, ideas and trash talk all fill the airwaves as people participate with an event in a radically new way.
Clearly there are opportunities here for Twitter to align with media brands to scale these conversations and for the media companies to look at interesting new ways for brands to participate.
Posted by Ed Cotton
11/06/2007 05:34:12 AM
The tool I have used is Google Trends which looks at data for search volumes. This isn't the same as column inches or minutes of news time, but it's still an interesting barometer.
It's clear that the iPhone may have generated more "noise" than any other brand in recent years. It's peak is comprable with that of the Superbowl (the most watched event in the US) and nearly double that of the Oscars.
It's pretty remarkable that a single product can create that level of interest and hardly surprising that Time Magazine continued to fuel the noise by naming it Invention of the Year.
Obviously, all this noise is only good if it can be translated into sales.
As an interesting sidenote, I also plotted the trajectory of Facebook, which appears to be slowly creeping up to the iPhone frenzy noise level, no wonder Google is scared.
Posted by Ed Cotton
Articles for tag superbowl (2 total).