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what is the modern uber-luxury lifestyle?

09/14/2007 06:56:45 AM
With the fantastic amounts of money flowing into the personal accounts of New York's young investment bankers, it has to go somewhere.

One place it's increasingly being invested is in property, but there's a new take on modern luxury and one of the most interesting examples is 40 Bond. This is a collaboration between the "godfather of the boutique hotel", Ian Schrager and Swiss architects Herzog and de Meuron. The concept is to combine the look and ameneties and feel of a modern luxury hotel into a residence.

Architecturally, it's a re-interpretation of the classic Soho loft.

Schrager explains all in this film.




Posted by Ed Cotton
Tags: ianschrager (1) 40bond (2) schrager (2) swiss (2) herzoganddemeuron (1) loft (1) switzerland (4)

influx ideas 07- branding switzerland

05/03/2007 05:19:13 AM
We are pleased to announce that we have added Christian Simm to our list of speakers for the Influx Ideas 07 conference on October 19th in San Francisco.

Christian Simm is the executive director of swissnex, a unit that fosters cooperation and partnerships between Switzerland and Western North America in science and technology, education and entrepreneurship, and art and innovation.

Swissnex has been instrumental in helping to shift the brand image of Switzerland, from chocolate and watches to innovation and science.

Other speakers confirmed for the event include:

Beck Saeger- CMO-Charles Schwab
Johah Bloom- Editor, Advertising Age
Reuben Steiger- Founder, Millions of Us
Chas Edwards- Chief Revenue Officer, Federated Media
Scott Wyatt-Partner, NBBJ
Kent Nichols- Ask a Ninja
Sarah Rich-Editor, Worldchanging.com

More information on the event and registation can be found here.
Tags: influxideas (7) swiss (2) geobranding (1) switzerland (4)

Articles for tag swiss (2 total).