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Some great thinking from Clay Shirky on the real threat to established media content, the idea that people start doing something useful with their cognitive surplus.

"And television watching? Two hundred billion hours, in the U.S. alone, every year. Put another way, now that we have a unit, that's 2,000 Wikipedia projects a year spent watching television. Or put still another way, in the U.S., we spend 100 million hours every weekend, just watching the ads....

And this is the other thing about the size of the cognitive surplus we're talking about. It's so large that even a small change could have huge ramifications. Let's say that everything stays 99 percent the same, that people watch 99 percent as much television as they used to, but 1 percent of that is carved out for producing and for sharing. The Internet-connected population watches roughly a trillion hours of TV a year. That's about five times the size of the annual U.S. consumption. One per cent of that  is 10,000 Wikipedia projects per year worth of participation.

I think that's going to be a big deal. Don't you? "

It's a great new way to think about the 2.0 world and consumer generated content, at last!

From a version of the talk Clay gave at Web 2.0 last week.




Posted by Ed Cotton A well-known British actor gets his dream assignment, the chance to make a program about the perfect pint of beer.

Nice work if you can get it, but there's even more upside because the show is all about creating beer that actually makes it into production.

Apparently, leading grocery chain Sainsbury's is interested in carrying the new brand.

The integration here is fantastic, no bolt-on or add on association, but a deep education in the form of programing that becomes a three hour ad for a new brand.

Although, it will be tough for this fledgling brand to compete against the established players, the rich level of content and the emotional journey that the programming will take viewers on, will be so much deeper than any ad campaign from one of the leading brewers.

The challenge will be building and maintaining the momentum after the initial wave of coverage and PR.

However, it does show an opportunity for a new way to think about branded content.

What if Bud was to develop a new brew with a programming idea like this, rather than simply attach its name as a show sponsor or have featured product placement?

Obviously Anthony Bourdain, is the one guy who could do this in the US- let's see what he does next after the success of No Reservations.



Posted by Ed Cotton Fox's new show "Moments of Truth" probably makes for compulsive viewing and shows us there are still boundaries to be broken in the world of reality-based entertainment.




Posted by Ed Cotton google's interest in television doesn't end with youtube (51.80861475198521 , -0.7470703125) From The Observer.

"Internet giant Google is in secret talks with Simon Fuller, the British entrepreneur behind the Spice Girls, about a joint venture that could change the way TV is watched over the internet.

News of the collaboration will prompt speculation that Google's plans for the TV market include generating original content and competing with major broadcasters."

Google appears to be on the attack to transform businesses well beyond internet search as it makes giant leaps into the world of telecommunication and media.

It appears the big network agencies now need dedicated "Google watchers" to gain insight into the rapidly changing dynamics of the media and advertising market that are being caused by the actions of one company.

Via Podcasting News



Posted by Ed Cotton Boing-Boing is the breakout blog, the one that most people have heard and perhaps even visited.

The wacky commentators that trawl the web daily for their weird, funny and compelling stuff are now breaking out of their blog home and moving onto and into a new format for them, one called television.

The team promise that this experiment will not be television as usual.

Here's the first taste of fun, so you can decide for yourself.




Posted by Ed Cotton In December this year, Sony will launch a television set using an OLED screen like the one featured in this video. Just when we thought we had seen the flatest screens, someone found a way to go beyond.




Posted by Ed Cotton