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JC Decaux the French outdoor media company is increasingly finding new ways of connecting advertising to urban environments.

Its latest move is to provide an advertising supported bicycle network in France called Velib.

Users can rent bikes for just $1.50/day with JC Decaux picking up most of the costs.

"But when we look at the city of tomorrow, what we understand from people is that they are expecting a city that is more sustainable, where mobility is easier and so on. So we did a 'trend-zoom' on mobility." Ass�raf's team concluded that city inhabitants have two expected 'givens' for the future. The first is what he calls in French 'intermodalite' (using several modes of transport in one day) and the other is mobility itself (actually wanting to move around, not stay still). "So we met inside our company and said "what can we deliver?", to give a new service to people, mixing inter-modality and mobility - which is out of our core business."

More here...






Posted by Ed Cotton After a summer from hell in the US, where air travelers got to experience a system strained to the max.

From June 1 to Aug. 15, U.S. carriers canceled more than 30,000 domestic and international flights to the USA's top 30 airports, up from 16,000 last summer, according to a FlightStats analysis for USA TODAY. FlightStats' data show the proportion of flights arriving at least 45 minutes late jumped to 13.4% this summer, up from about 11.2% last summer. FlightStats tracks flights worldwide.

From USA Today- September 9th, 2007

It’s clear that air travel isn’t what it used to be.



Sadly, for Americans there’s very little they can do about it, for shorter journeys, it might be worth looking into bus or train alternatives, but for all kinds of reasons many of us still have to fly.

Over in Europe, things are changing and the rapid train system called Eurostar, which links the UK to Europe via the Channel Tunnel. The network has just undergone a 2.0 upgrade. For years, the UK rail system wasn’t able to allow the high-speed trains on the Eurostar network to go high speed, now that has all changed and it's now safe to travel at 186mph.

With some belated engineering fixes, the UK is ready to go high speed to Europe, which means train travel times to Paris, and Brussels easily beat out the equivalent air routes.

Finally, to put the icing on the cake, London’s famous gothic icon, St Pancras station has undergone a massive revamp turning it into a C21st architectural gem.

Created with Admarket's flickrSLiDR.

It’s not surprising that Eurostar now gloats in its TV advertising that promotes its new faster service,with the poor "whipping boy", none other than air travel.



Posted by Ed Cotton