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it's all about brand voice- innocent talks village fete

06/12/2008 07:51:13 AM (1)
It's the writing. Innocent Drinks get it right over and over again and while there are many wannabes, these guys live the brand and can legitimately do this "matey" stuff.

Below is some copy from the latest email encouraging people to attend the brand's Village Fete  (of course, another great idea).

Sadly, I fear I am sounding like a broken record singing Innocent's praises and the brand is fast becoming the planner's "Case study de Jour".

For example, I wasn't the only planner talking about them in Romania!

The innocent pyramid scheme

Not one of those dodgy schemes where you sit in someone's living room, eating cheesy footballs and learning how-to-get-rich-quick investing your life savings in hand lotion. No, ours just involves you hanging out with all your mates, their mates and the odd ferret in the park this summer. Simply visit our village fete Facebook event page, accept the RSVP bit if you’re coming and invite all your friends along as well. They in turn can ask their friends, who can ask their friends and so on. Before you know it, it'll be like the biggest school reunion you've ever attended. Except you'll all have been to different schools.

You can go to Innocent's Village Fete blog to learn more.


Posted by Ed Cotton
Tags: villagefete (1) tone (2) brandvoice (1) innocent (1)

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