Results for articles with tag 'virgin' (2 total)
09/06/2008 12:41:21 AM 
Smart move because the sensibility of both the show and the brand are a perfect fit with Virgin.
It's something you can't imagine another carrier doing and clearly sets Virgin apart from the rest of the carriers.
Clearly the airline industry is looking to re-coup as many $$$ as possible, so partnerships like this are its future.
United are doing it with Westin.
What about Jet Blue?
Surely it was the brand that should have been partnering with HBO, instead, they are giving away Bed Bath and Beyond vouchers, that's not right.
Virgin has been eating away at Jet Blue's image and this type of partnership is powerful enough for them to leap way ahead.
Posted by Ed Cotton
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09/15/2007 06:50:59 PM (1)
(1) "In other words, we’re stuck with the current system, because it isn’t really in any airline’s interest to try to change it. As long as no airline makes a dedicated effort to distinguish itself from the pack, all the airlines can stay lean, even at the expense of quality. In that sense, the most honest thing about the airlines may be their advertising, which tends to emphasize the flying experience—lulling us with talk of leg room and fully reclining seats. You may end up waiting on the runway for a couple of hours, the message seems to be, but at least you’ll do it in a comfortable chair."
The challenge appears to be for those who are trying to do something genuinely different- Jet Blue, Southwest and Virgin.
How do they avoid getting lumped into the category?
How do they also motivate their staff to care and raise standards, when the competition is doing such a bad job?
How and can do they do more than promise a comfortable chair?
It's interesting to think of other categories were the image of the category is so strongly ingrained, it's very tough for brands to push against it.
Banking is an obvious one.
Posted by Ed Cotton
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Articles for tag virgin (2 total).