Results for articles with tag 'visualaid' (2 total)
05/25/2008 07:01:13 AM 
It's a way to visualize the brands we interact with over the course of the day. It's really Brands in Your Day.
Planners love this stuff because it's a nice way to bring thinking to life and it's great to be able to see the time when brands are being used this could even have media implications for example.
Perhaps there's another version of this which examines the depth and scale of relationships individuals have with brands something relating to distance.
Shown below is the timeline from Doug Jaeger of Happy Corp.
Posted by Ed Cotton
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07/11/2007 10:31:14 PM
• How
• Many• Bullet
• Points
• Before
• You
• Lose
• Interest?
It was 20 years ago that Microsoft revolutionized the way we stood in front of a group of people and presented. That's two decades of bullet points and slideshows that have allowed businessmen, musicians, politicians and comedians alike to express themselves with Microsoft Office's visual aid PowerPoint.
Back in the late eighties we laughed at our science teachers when they burned themselves on an overhead projector or fumbled with their clear, handwritten sheets so they weren't projecting their notes upside and backwards. What a relief when Powerpoint came to our rescue... well not exactly.
Powerpoint made it easy to display pictures and graphs but it made presenters lazy. "It celebrated form over content," and became a crux, a way for a speaker to subtitle their speech. Powerpoint is loathed by many because of its effectiveness at turning any decent speech into a bore and putting the audience to sleep.
Google recently gave word that it would be releasing a PowerPoint clone that would complete it's online suite of office software, so it's not exactly an antiquated form of communication, but should it be? Long sentences either create awkward silences or bore the audience with information the presenter should have memorized. The bullet point format has a tendency to move a presenter along without much fluidity or thought and charts and graphs end up looking downright confusing.
Presenting has intimidated even the most confident speaker, so having a tool to help out is understandable. What I'd really like to know is why there is only one option when we want to put together a presentation? Comparing Firefox to Safari shows us how much more functionality is possible when innovation is demanded. It just seems strange that Powerpoint is the only tool available for an art creative as the visual delivery of content.
Possibly the issue with Powerpoint is a user based error. It seems like most problems arise from the presenter who relies too heavily on his slides to deliver a presentation.
David Byrne of the Talking Heads speaks at his Powerpoint art exhibit, " PowerPoint restricts users no more than any other communication platform, he asserted, including a pencil: "When you pick up a pencil you know what you're getting — you don't think, 'I wish this could write in a million colors.'" There is something to be said if a creative individual like Byrne can fill an auditorium to display his Powerpoint based artwork.