Weblog Consulting Register Login Subscribe to Free Influx Emails Join our Facebook Group Branding Street Cred Technology Lifestyle Style Entertainment Interviews Art InfluxTV Map Widgets RSS — All Subjects RSS — More Feeds

Search

Advanced Search

Contact Privacy Policy

Alexis Madrigal has written for Influx a few times and should pending favorable conditions be working in the Planning Department of a large San Francisco agency, sadly the ad world’s loss is Wired magazine’s gain.

Alexis writes about science and space for the renowned tech lifestyle pub, but he is also taking the concept of journalism into the 2.0 world.

If you are interested, you can follow Alexis’s research process on his Twitter account, you can see his inspiration sources from his Google reader account and join his Facebook group.

It’s interesting to see that content doesn’t have to be one-dimensional, it can be seen in many forms; pre creation, during creation all in addition to the finished piece.

There’s a lesson here for all media, all storytellers and planners; there’s gold in everything you do.


 

Posted by Ed Cotton wired does a crowdsourcing experiment (37.86252172252514 , -122.50150680541992) Assignment Zero is a great initiative from Wired magazine, it's open sourced journalism. The first big assignment was ironically, the topic of "crowdsourcing", Assignment Zero's own "crowd" interviewed Wikipedia super contributors, photo editors who buy micro-stock, the folks who created Bar Camp, Innocentive (Eli Lilly), Crowdspirit, the photo agency Scoopt, etc...

In all, the crowd conducted 80 interviews.

Crowdsourced journalism has been done around the world in various guises, but what makes Wired's effort stand out is the clear and well managed editorial process. The "crowd" were guided into the assignment, briefed and helped, rather than just left to go for it.

Like an effort to tap into users, it helps when the brief is good.

Think about how other publications can use "crowds" as "research army" to help journalists piece together elements for stories and as additional content that can be accessed by readers looking for the source material.