Next Results for articles with tag 'youtube' (19 total)
01/27/2010 10:15:30 AM 
With Twittergate last July, a number of sensitive documents were "stolen" including one that defined the company's mission which is "to be the pulse of the planet".
Judging by some of the latest data, the brand is some ways away from this mission and from capitalizing on its potentially giant valuation-
40% of accounts have never sent a Tweet
80% of Twitter users have Tweeted fewer than 10 times
Only 17% of accounts sent a Tweet in December 2009
It's obvious that you don't need to send Tweets to be able to experience and enjoy Twitter, but it certainly adds another layer of engagement.
Perhaps developers can take the API and create dumbed down clients that encourage more participation, but I would suggest Twitter now needs to start communicating.
Given that Square has the same founder and this is a brand that's currently not just generating buzz, but it's also using web celebs/angel investors, like Kevin Rose to tell a deeper story (240k views on YouTube), it would be smart for Twitter to do the same.
I am not suggesting a multi-million dollar ad campaign, but some content that helps dimensionalize the power and fun of Twitter to a broader audience.
Posted by Ed Cotton
06/08/2009 12:27:34 AM
"In mid-2007, six hours of video were uploaded to YouTube every minute. Then it grew to eight hours per minute, then 10, then 13. In January of this year, it became 15 hours of video uploaded every minute, the equivalent of Hollywood releasing over 86,000 new full-length movies into theaters each week.
Now, 20 hours of video are uploaded to YouTube every minute, and it is a testament to the fact that you've made YouTube your online video home."
Posted by Ed Cotton
08/21/2008 10:32:54 AM
The "Unboxing Video" category has been with us for years and its format is widely recognized and understood by tech geeks.
It's a sub-genre of new media that's ready, primed and waiting for someone to do something creative with.
Nice work!!
Via Random Culture
Posted by Ed Cotton
12/22/2007 04:35:57 PM
In the post, I speculated, somewhat in jest, that the brand would soon be launching a channel for the Queen of England.
Clearly, we all now inhabiting a world where fiction is fast becoming fact, today, the BBC announced the launch of YouTube's Royal Channel.
Posted by Ed Cotton
12/17/2007 09:34:46 PM
Posted by Ed Cotton
12/17/2007 08:23:08 PM
However, YouTube has a different target in its sights, it's clearly trying to build credibility as a media and is inserting its brand into all kind of interesting places from the 2008 US Election to its latest move to partner the World Economic Forum in Davos.
This is all about brand action; offering up the brand to the World Economic Forum to let consumers into a previously closed affair and in the process getting YouTube a seat at the top table of world leaders
It's all surprisingly simple and easy- no ad campaign, no PR, just a page on the internet.
Although YouTube may lack the seriousness of established media outlets it's community, scale and connection to the people makes it a media which offers access like no other and for a old-fashioned institution like the World Economic Forum, it gets a contemporary shot in the arm.
Who will YouTube partner with next?
The Queen of England?
The White House?
Suggestions in the comments section please.
Posted by Ed Cotton
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Articles for tag youtube (19 total).