http://www.influxinsights.com/blog/ 2008-11-21T13:49:00Z http://www.influxinsights.com/blog/article/1327/coming-to-a-bar-near-you--eco-spirits.html While veteran vodka brand <b>Absolut</b> was busy<a target="_blank" href="http://sev.prnewswire.com/beer-wine-spirits/20070427/NYF02227042007-1.html"> launching its latest ad campaign,</a> upstart <a target="_blank" href="http://www.vodka360.com/ageverify.php?accesscheck=%2Findex.php">Vodka 360</a> was just coming out of the gate. Absolut might not fear 360, but this new brand is focusing single-mindedly on the environment as a platform. From the process to the packaging; 360 is trying to be squeaky "green". <img src="%3Ca%20href=" http://www.flickr.com/photos/edcotton/480850820="" title="Photo Sharing"><img src="http://farm1.static.flickr.com/202/480850820_104408b41d.jpg" alt="360" height="233" width="500"><br><br>360 may get its 15 minutes of fame, but ultimately the brand leaders, like Absolut, will integrate environmental values into their brand.<br><br>It's all about timing and trying to second guess the tactics of your largest competitors.<br><br>360 hopes that the brands are slow and challenged; Russian brands might have a tough time persuading anyone that they are green, but this could be easier for the Scandinavians<br> Influx Insights 2007-05-02T01:01:47Z