Influx Insights Tag Feed: adage

15+ things i now know thanks to the ad age/creativity idea conference

Influx Insights — 2007-11-16T14:33:48Z

Here are 15 things that I know, now that I didn’t at 9am yesterday, thanks to Jonah, Scott and Teressa's Ad Age/Creativity Idea conference.

1.    No one has every liked a single one of Russell Simmons' ideas.
2.    David Jones is putting digital at the center of everything Euro RSCG does and think that agencies core skill is short form storytelling, a talent that will always been in demand.
3.    IDEO believe that advertising suffers because it’s become so pervasive (just like pollution) and that tonally, it no longer expresses optimism and instead has a cynical and negative view of the world. However, if you encourage people to participate, they will step forward and positively surprise you.
4.    BBDO engages in Collaborativity and hosts workshops to make this happen with clients, not the agency, coming up with ideas. They’ve already done 20 workshops at GE alone
5.    David Droga wants to help his clients achieve momentum, become the new home shopping king with Honeyshed (40 people in LA and lots of help from Smuggler) and wants to educate New York kids using their cellphones.
6.    Barry Diller may or may not be interested in AOL, believes that mobile is the future and that his recent Ask campaign, “the alogorithm” was a “total bust”.
7.    Blendtec – the YouTube kings, have achieved over 70 million views of their films and are now making money from ad revenue on Revver, developing ads for other clients and of course, the five-fold increase in sales was nice too. Also, every company needs to be using RSS feeds- so your customers can get news about you.
8.    VBS- are the kings of cool. They just are and their global, gonzo news journalism is truly one of a kind as witnessed by their soon to be released documentary- Heavy Metal in Baghdad. They are the MTV for the generation that no longer watches MTV.
9.    The CEO of Seventh Generation sits on the board of Greenpeace and consults with Lee Scott of Wal-Mart and after years of not like the Bentonville giant as now come around. He believes his products aren’t sustainable and are only less good. He believes companies will soon be judged by their ethical performance and businesses will not be allowed to get away with stuff for much longer.
10.    Facebook innovates by empowering its employees to do what the hell they want.
11.    Robert Stephens of the Geek Squad told us the importance of a culture, that his employees connect on X-Box Live and how uses Kung-Fu movies as a recruitment tool
12.    The Most Interesting Man in the World campaign is for Dos Equis and made by Euro RSCG, but only has 60,000 views compared to the Blendtec’s 70 million
13.    “CGM is not an idea” David Jones
14.    Facebook believe that there’s nothing better than a trusted referral and that offering that up to advertisers is huge.
15.    A picture sharing game called ESP is one of the most addictive games ever, but more than that, it can be used to accurately predict cultural trends and has the potential to morph into the world’s biggest dating site.

Posted by Ed Cotton

influx ideas 07- jonah bloom of ad age on 6 new things agencies can do

Influx Insights — 2007-10-22T02:23:12Z

Jonah Bloom, the editor of Advertising Age, was one of the speakers at last Friday's Influx Ideas 07 conference.

Jonah talked about the importance of advertising and how they will prosper in the future, providing they can adapt to meet changing client needs.

He offered up 6 ways agencies will adapt to be more relevant to client needs.

1. Create ENTERTAINMENT and CONTENT.

2. Develop Ideas that have PR in mind.

3. Help clients take a STAND.

4. Build UTILITIES

5. Help them become more RESPONSIBLE

6. Get PAID for the value of their ideas.

Posted by Ed Cotton

ad age gets closer to the world of blogs

Influx Insights — 2007-07-24T11:19:45Z

As the blog world fragments into more and more specialized universes, there comes a time when each of these universes has enough critical mass to matter.

The challenge is to monitor, track and direct people to relevant places within these worlds. For some time, Todd And has been the person collating and monitoring that information for the marketing space.

Todd’s “Power 150” has become the “Billboard Chart” for marketing bloggers.

Yesterday, Todd announced that he was joining forces with Advertising Age . The ad trade giant will post the listing and perhaps even start using some of the bloggers featured on the list as sources for opinions and news.

It’s another example that shows how rapidly the walls are coming down between big media and the world of blogs.

Posted by Ed Cotton

editor of advertising age to speak at influx ideas 07

Influx Insights — 2007-04-24T05:35:34Z

We are pleased to announce the addition of Jonah Bloom, the editor of Advertising Age, as a speaker at the Influx Ideas 07 conference.

Here's Jonah's bio...

Jonah joined Ad Age in September 2002 from PRWeek magazine, a national weekly based in New York reporting on corporate communication, branding and public affairs. He helped to launch PRWeek in 1998 as news editor and went on to become editor-in-chief. He also has considerable experience reporting on the media industry in Europe, having founded and been the editor of Campaign Media Business, a national weekly covering planning, buying and selling of media in the U.K.

Jonah’s other roles have included magazines editor on journalist’s weekly Press Gazette, news reporter on VNU’s Accountancy Age and reporter on weekly print and packaging journal PrintWeek. In 2002 Jonah edited the HarperCollins book “Top Companies in Marketing & Media.” His stories have been published in several national dailies in the U.K. including The Financial Times and The Guardian.

Conference information and registration details can be found here.