http://www.influxinsights.com/blog/ 2008-12-03T21:30:43Z http://www.influxinsights.com/blog/article/1377/saab-s-new-brand-video.html <span style="font-weight: bold;">GM&#8217;s </span>relationship with <span style="font-weight: bold;">Saab </span>has always been an <a target="_blank" href="http://www.influxinsights.com/blog/article/297/the-death-of-the-automotive-brand.html">uneasy one</a>. Influx thought things were moving in the right direction with establishment of the <a target="_blank" href="http://www.influxinsights.com/blog/article/412/gm-now-says-yes-to-saabness.html">Saab Brand Center</a> and the stunning <a target="_blank" href="http://www.influxinsights.com/blog/article/1036/creativity-from-adversity-the-saab-aero-x-concept.html">Aero X concept </a>(which won 2006 concept car of the year). <br><br>With these two new initiatives,we assumed Saab had discovered a core idea that it could center itself around and build from. &nbsp;<br><br>However, we stumbled across a recent brand video, that turns out to be more confusing than it is revealing. <br><br><object width="425" height="350"><param name="movie" value="http://www.youtube.com/v/fnremtopcS8"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/fnremtopcS8" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object><br><br> Influx Insights 2007-05-27T21:50:53Z