http://www.influxinsights.com/blog/ 2008-12-04T03:41:24Z http://www.influxinsights.com/blog/article/1268/the-end-of-push.html <a target="_blank" href="http://www.howies.co.uk/">Howies</a> has an interesting article in its latest catalog, entitled <span style="font-weight: bold;">"The End of Push".</span>The article refers to a new t-shirt printing shop the company has established. <br><br>It obviously brings them greater flexibility and the ability to waste less. <br><br>The article is a micro-summary of the consumer economy; companies make stuff they believe will sell based on the best research available, then they push like hell to try and sell it.<br><br>There are always going to be gaps between what's made and what can be pushed, which is where the wastage comes in. <br><br>Howies has a new model for its t-shirts; based on limited runs and custom orders; it's designed to eliminate waste and guessing. <br><br>How much could be saved if other industries were to move to more customized and personalized production?<br><br>Could we be persuaded to wait to have things made for us?<br><img src="%3Ca%20href=" http://www.flickr.com/photos/edcotton/443064180="" title="Photo Sharing"><img src="%3Ca%20href=" http://www.flickr.com/photos/edcotton/443064180="" title="Photo Sharing"><img src="http://farm1.static.flickr.com/196/443064180_78980c225b_o.jpg" alt="End of Push" height="602" width="626"> Influx Insights 2007-04-02T00:13:31Z