mad men, lawyers and consumer generated content

Influx Insights — 2008-08-28T18:38:08Z

OK - AMC DECIDED TO PUT THIS THING BACK ON THE RAILS!!!

Many bloggers, myself included, were astonished at how progressive the cable network AMC appeared to be in creating Twitter accounts for its lead characters.

It seemed to be an interesting and fun use of new media and a way in which fans could engage with their characters beyond the show.

It now appears AMC wasn't behind the Twitter idea, instead it was all generated by amateurs/fans.

We know this because apparently AMC's lawyers have asked that the Twitter accounts be taken down.

Surely, brands and media companies need to be thinking about the potential possibilities of consumers using assets ahead of time and build it into their plans.
The power of consumer generated content is undeniable and clearly has power to boost the success and appeal of media properties.

The specific idea of Twitter accounts for characters is a brilliant and will doubltes be copied by other media properties and beyond, providing legal departments can work their way around those thorny issues.

Posted by Ed Cotton

from consumer to editor- the gorilla escapes

Influx Insights — 2007-10-28T07:02:38Z

A was fortunate enough to have been invited to speak at Trumpet's inspirational Polygamous Marriage conference in New Orleans. In essence, it was all about the coming together of media, account planning and creative- connections planning.

It was a great event and some inspiring presentations. (Much more to follow).

John King from Fallon spoke about lots of things, but included the idea of thinking about consumers, not as the creators, but as editors of content.

A nice evolution of the current zeitgeist.

To demonstrate, he showed us how the Cadbury's gorilla ad had morphed into a variety of different edits, some created by people and others created by the agency to inspire people to do it themselves.

The Original- 2 million views plus...

Bonnie Tyler- Remix- 238,000 views

50 Cent Remix- 127,849 views

Bon Jovi Remix- 24,075 views

I know this is old news to many, but the idea of providing content that can be played with, edited and throwing out examples for people to follow is really smart.

It keeps the idea alive and engages the consumer in the process.

Posted by Ed Cotton

Influx Insights Tag Feed: cgc

mad men, lawyers and consumer generated content

from consumer to editor- the gorilla escapes