coke saves bears

Influx Insights — 2007-12-05T08:33:13Z

I am sure the World Wildlife Fund welcomes Coca-Cola's financial support to save the seemingly endangered polar bear.

Obviously, Coke feels they owe the polar bear something, it’s been an icon for over 50 years and CAA made it into something big for the brand over a decade ago.

However, the more you think about it the more absurd the idea of Coca-Cola’s support becomes.

Perhaps the kindest thing Coke should be doing for the bears, is to take a thorough look at its carbon footprint especially with regard to the transportation of its products.

Thankfully, Coca-Cola is doing something, at least, according to the Corporate Responsibility section of its website, but to save the bears it might need to being doing more.

“Beverage concentrate is largely shipped to bottling operations by sea, while finished beverages are mostly transported by road to distributors and retail customers. The environmental impacts of the transportation of our product -- whether by land or by sea -- result from fuel consumption, exhaust emissions and maintenance.

We are working to conserve fuel in our fleet of approximately 200,000 diesel vehicles through the introduction of idle-reduction and biodiesel technologies, which can also help reduce emissions. We also have begun use of diesel-electric hybrid trucks in select markets.

In 2006, a two-year test run of bottling partner Coca-Cola Enterprises' (CCE) new diesel-electric hybrid truck revealed a 32 percent improvement in fuel economy. With CCE, we also put into place a way of systematically evaluating and promoting energy-saving fleet technologies for replication throughout the entire Coca-Cola system.”

Posted by Ed Cotton

uk governenment is so concerned about co2, it runs an ad

Influx Insights — 2007-08-06T20:50:47Z

With the issue of climate change, public awareness and information matter.

Here the UK government gets its message across with a little help from AMV.

Via The Hidden Persuader

Posted by Ed Cotton

Influx Insights Tag Feed: climatechange

coke saves bears

uk governenment is so concerned about co2, it runs an ad