http://www.influxinsights.com/blog/ 2008-12-04T00:26:04Z http://www.influxinsights.com/blog/article/1769/sir-martin-blogs-davos.html Interesting to see WPP's <b>Sir Martin Sorrell</b> getting into the blogging game<a target="_blank" href="http://blogs.telegraph.co.uk/business/sirmartinsorrell/jan08/davos2.htm"> thanks to the UK's Daily Telegraph. </a><br><br>He seems upset at the lack of American clients at Davos this year. <br><br><i><b>"Heavy snow and security. Travelling to Davos will be a nightmare for most. Larger number of broken ankles and hips than usual. But if you're going to break something, a Davos hospital is as good as any. Looking at the prospective attendance list, many American CEOs seem to be absent, as it's in the middle of their reporting season - and the middle of a financial crisis.<br><br>Regarding the breaking news of the Fed's emergency rate cut, I must be helpful to sentiment, but increased liquidity is the key. Cutting rates won't do the job. <br><br>Back to Davos, we've also got to deal with terrible weather, but it'll clear tomorrow, just like the economy, I hope."</b></i><br><br><br>Posted by Ed Cotton Influx Insights 2008-01-26T11:38:25Z http://www.influxinsights.com/blog/article/1712/building-the-youtube-brand.html <b>YouTube </b>has often been ridiculed as a media outlet, with analysts pointing to hamster videos and ranting teens<br><br>However, YouTube has a different target in its sights, it's clearly trying to build credibility as a media and is inserting its brand into all kind of interesting places from the 2008 US Election to its latest move to <a target="_blank" href="http://www.youtube.com/davos">partner the World Economic Forum in Davos.</a><br><br><a target="_blank" href="http://www.flickr.com/photos/edcotton/2119801218/" title="You Tube and Davos by ed100, on Flickr"><img src="http://farm3.static.flickr.com/2322/2119801218_64eee92e47.jpg" alt="You Tube and Davos" height="240" width="500"></a><br><br>This is all about brand action; offering up the brand to the World Economic Forum to let consumers into a previously closed affair and in the process getting YouTube a seat at the top table of world leaders<br><br>It's all surprisingly simple and easy- no ad campaign, no PR, just a page on the internet.<br><br>Although YouTube may lack the seriousness of established media outlets it's community, scale and connection to the people makes it a media which offers access like no other and for a old-fashioned institution like the World Economic Forum, it gets a contemporary shot in the arm. <br><br>Who will YouTube partner with next?<br><br>The Queen of England?<br>The White House?<br><br>Suggestions in the comments section please.<br><br><br><br>Posted by Ed Cotton Influx Insights 2007-12-18T00:36:11Z