http://www.influxinsights.com/blog/ 2008-12-03T23:51:31Z http://www.influxinsights.com/blog/article/1318/diageo--get-consumers-to-be-interested-in-you.html Yesterday, beverage giant <span style="font-weight: bold;">Diageo</span>, held an <a target="_blank" href="http://www.diageo.com/en-row/investors/presentations/2007">annual investors conference</a>, where it into considerable detail about all aspects of its global business. <br><br>Marketing got a seat at the top table and considerable time and attention to explaining the company&#8217;s thinking about the new environment and how it&#8217;s responding to the challenges. <br><br><span style="font-weight: bold;">4 things</span> emerged from the presentation. <br><b><br>1. The company clearly understands the new challenges of the marketplace</b>.<br><img src="http://farm1.static.flickr.com/228/474509837_738bf1096c.jpg" alt="Marketing Overload" height="336" width="500"><br><br><b>2. It has a new marketing model.</b><br><br><img src="http://farm1.static.flickr.com/229/474504298_9f6c508010.jpg" alt="Diageo New Marketing Model" height="376" width="500"><br><b><br>3. It knows the implications.</b><br><img src="http://farm1.static.flickr.com/230/474495854_de1e736926.jpg" alt="Diageo's Implications" height="371" width="500"><br><br><b>4. It&#8217;s acting on it.</b> <br><br>Diageo is be forging ahead of its competition with marketing innovations in viral, digital and experience based platforms. The work for Smirnoff Iced Tea received special recognition; according to Diageo&#8217;s data, the viral &#8220;Tea Party&#8221; film generated 3 million+ internet views and 48 million PR media impressions. <br><br><br><br><br> Influx Insights 2007-04-30T14:31:20Z