brand proof from oakley

Influx Insights — 2007-11-23T15:57:54Z

People want to know a brand is authentic and that it performs like it says it does.

In a transparent world where people have information at their finger tips, brands are having to prove themsleves to people in the most authentic ways possible.

Oakley has always been a hard-core, rugged brands with its own unique style, but the appeal lies right in the "bombproof" part of the brand.

To demonstrate this important aspect, Oakley has created the O Lab- (a rolling lab) to show the extreme lengths the brand goes to test and make sure its products work. It's a neat idea and step above the classic event marketing model.

Oakley's Rolling O Lab: The Science Of Sunglasses - video powered by Metacafe

More on the lab here from Notcot.

Posted by Ed Cotton

is postopolis! a model for the next great marketing conference?

Influx Insights — 2007-05-29T10:27:48Z

If you are intersted in buildings, urban planning, landscape and design, Postopolis! could be the thing for you. It's a three day event curated by four bloggers- Bldgblog, City of Sound, Inhabitat and Subtopia. It's an ecletic event with lots of a great selection of interesting speakers and even a pecha kucha session.

Postopolist starts today at Storefront in NYC.

It looks intriguing and could be a new way to organize a conference. We like the idea that it's not a singular perspective.

If anyone interested in doing something like this in the marketing/branding space, we would be keen to participate.

Influx Insights Tag Feed: events

brand proof from oakley

is postopolis! a model for the next great marketing conference?