Influx Insights Tag Feed: fallon

this one's for the cynics- cadbury's gorilla worked

Influx Insights — 2007-12-15T20:53:54Z

From the Financial Times- December 12th, 2007.

"Cadbury Schweppes yesterday said its advertising campaign for Dairy Milk chocolate featuring a gorilla playing the drums - which has become a YouTube favourite - had helped it recover market share in its UK confectionery business."

Case closed.

Posted by Ed Cotton

from consumer to editor- the gorilla escapes

Influx Insights — 2007-10-28T07:02:38Z

A was fortunate enough to have been invited to speak at Trumpet's inspirational Polygamous Marriage conference in New Orleans. In essence, it was all about the coming together of media, account planning and creative- connections planning.

It was a great event and some inspiring presentations. (Much more to follow).

John King from Fallon spoke about lots of things, but included the idea of thinking about consumers, not as the creators, but as editors of content.

A nice evolution of the current zeitgeist.

To demonstrate, he showed us how the Cadbury's gorilla ad had morphed into a variety of different edits, some created by people and others created by the agency to inspire people to do it themselves.

The Original- 2 million views plus...

Bonnie Tyler- Remix- 238,000 views

50 Cent Remix- 127,849 views

Bon Jovi Remix- 24,075 views

I know this is old news to many, but the idea of providing content that can be played with, edited and throwing out examples for people to follow is really smart.

It keeps the idea alive and engages the consumer in the process.

Posted by Ed Cotton

pure feeling for cadbury

Influx Insights — 2007-09-01T11:27:39Z

Proof that the future of advertising is all about entertainment. Here Fallon London combine an understanding of the ultimate product benefit, together with a slice of pop culture to create a breakthrough piece of communication.

Posted by Ed Cotton