http://www.influxinsights.com/blog/ 2008-12-03T21:24:23Z http://www.influxinsights.com/blog/article/1536/vizio--a-new-type-of-brand-leader.html In the last few days, <a target="_blank" href="http://news.com.com/The secret of Vizios success/2100-1041_3-6203488.html">research sources confirmed</a> <b>Vizio</b>, an American company, as the market leader in US sales of flat screen televisions. <br><br>This marketplace had been dominated by the big Asian brands like, Sharp and Samsung. <br><br>Vizio is now a $2 billion company, which is amazing, considering it was founded just 4 years ago. Its secret has been to leverage the excess supply in the marketplace to cost effectively produce flat screen televisions that look as good as the major brands. <br><br>However, perhaps the greatest contributuon to the brand&#8217;s success has been it&#8217;s ability to build out distribution, first by creating a strong foundation with Wal-Mart and then reaching out beyond the giant to the other players. <br><br>Incidentally, the company has just 85 employees in its Orange County HQ and spends less than 1% of sales on advertising. <br><br><br><br>Posted by Ed Cotton Influx Insights 2007-08-23T11:01:44Z