http://www.influxinsights.com/blog/ 2008-12-03T23:14:21Z http://www.influxinsights.com/blog/article/1707/understanding-your-brand-purpose--jc-decaux.html <b>JC Decaux</b> the French outdoor media company is increasingly finding new ways of connecting advertising to urban environments. <br><br>Its latest move is to provide an advertising supported bicycle network in France called <span style="font-weight: bold;">Velib. </span><br><br>Users can rent bikes for just $1.50/day with JC Decaux picking up most of the costs. <br><i><b><br>"But when we look at the city of tomorrow, what we understand from people is that they are expecting a city that is more sustainable, where mobility is easier and so on. So we did a 'trend-zoom' on mobility." Ass&#65533;raf's team concluded that city inhabitants have two expected 'givens' for the future. The first is what he calls in French 'intermodalite' (using several modes of transport in one day) and the other is mobility itself (actually wanting to move around, not stay still). "So we met inside our company and said "what can we deliver?", to give a new service to people, mixing inter-modality and mobility - which is out of our core business."</b></i><br><a target="_blank" href="http://movementbureau.blogs.com/projects/2007/12/a-lesson-in-bus.html"><br>More here...</a><br><br><br><br><br><br><br>Posted by Ed Cotton Influx Insights 2007-12-16T20:41:23Z http://www.influxinsights.com/blog/article/1285/the-new-yorker-picks-up-on-parkour.html "Parkour, a made-up word, cousin to the French <i>parcours</i>, which means &#8220;route,&#8221; is a quasi commando system of leaps, vaults, rolls, and landings designed to help a person avoid or surmount whatever lies in his path&#8212;a vocabulary, that is, to be employed in finding one&#8217;s way among obstacles. Parkour goes over walls, not around them; it takes the stair rail, not the stairs."<br><a target="_blank" href="http://www.newyorker.com/reporting/2007/04/16/070416fa_fact_wilkinson"><br><b>New Yorker</b></a><br><br><span style="font-weight: bold;">Most viewed YouTube Parkour video</span><br><br><object width="425" height="350"><param name="movie" value="http://www.youtube.com/v/uUksaD-JJgI"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/uUksaD-JJgI" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object><br><br><span style="font-weight: bold;">Old Nike spot featuring Parkour</span><br><br><object width="425" height="350"><param name="movie" value="http://www.youtube.com/v/YpkSb04fA_4"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/YpkSb04fA_4" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object><br> Influx Insights 2007-06-14T14:17:17Z