a trip inside tesco's new us grocery store-fresh & easy

Influx Insights — 2007-11-04T14:21:06Z

The folks at Tesco just posted a video of a quick tour through one of its new Fresh & Easy stores.

From the fleeting video, it looks like a brand with values, not perhaps as extreme as Whole Foods, but a step-up from your average grocery chain.

The same can be said for the overall experience.

Posted by Ed Cotton

3 players threatened by tesco's fresh and easy

Influx Insights — 2007-04-30T14:28:52Z

Tesco's entry into the US market with Fresh and Easy stores is being watched with considerable interest.

The company has clearly done their homework to identify a "Blue Ocean" in the cluttered grocery store space.

There seems to be considerable opportunity for the concept and it could be enough to worry some players in the market.

1. 7-11- Occupies the neigborhood default space. Used for emergencies and impulse shops. Does 7-11's position diminish when Tesco enters the neigborhood?

2. Trader Joes- Occupies an interesting niche- focus on value, quality and healthier products. However, lacks the fresh foods that Fresh and Easy promises.

3. Vons- Mall based, not in the neighborhood which places Fresh and Easy at an advantage. Convenience of neigborhood offering, quality of food and lack of clutter could attract Vons customers.

It should be noted that Fresh and Easy's entry is going to be fairly small scale; it's picking markets only in Nevada, Southern California and Arizona.

However, Tesco is a financial powerhouse and if the concept appears to be succeeding, it has the potential to accelerate the expansion.

Influx Insights Tag Feed: freshandeasy

a trip inside tesco's new us grocery store-fresh & easy

3 players threatened by tesco's fresh and easy