brand as educators-howies

Influx Insights — 2007-06-14T14:09:23Z

David Hieatt used to work at Weiden and Kennedy, became a consultant for non-profits and then established his own clothing company, Howies.

David sees Howies as an extension of his thinking and a tool by which to educate people about responsible consumerism and environmental causes.

Howies applied many of Patagonia’s core principles and made them relevant for a different marketplace, the UK.

However, Howies is not merely an imitator, it continues to defy the concept of the corporation.

Its latest idea is a lecture series, Little Big Voice, designed to for people who help causes, understand how to use media “sell” their ideas.

It’s a smart way for the brand to give back, instead out handing out checks, it’s doing something better, it’s giving away learning.

These lectures take place in Cardigan Bay, Wales, this weekend with the following speakers.

Howies initiative gets Influx thinking.

What kind of lectures would your brand host?

Who would speak?

Who would you invite?

Who would attend?

the end of push

Influx Insights — 2007-04-02T00:13:31Z

Howies has an interesting article in its latest catalog, entitled "The End of Push".The article refers to a new t-shirt printing shop the company has established.

It obviously brings them greater flexibility and the ability to waste less.

The article is a micro-summary of the consumer economy; companies make stuff they believe will sell based on the best research available, then they push like hell to try and sell it.

There are always going to be gaps between what's made and what can be pushed, which is where the wastage comes in.

Howies has a new model for its t-shirts; based on limited runs and custom orders; it's designed to eliminate waste and guessing.

How much could be saved if other industries were to move to more customized and personalized production?

Could we be persuaded to wait to have things made for us?

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brand as educators-howies

the end of push