apple builds its itunes brand

Influx Insights — 2007-07-15T16:41:48Z

There’s no doubting the functional power of iTunes software, but it plays second fiddle to the more powerful and dominant iPod.

Now it looks as if Apple would like to beef up the iTunes brand a little more.

No 9 on Influx's prediction list for 2007 is happening

In the UK, Apple worked with the ICA (Institute of Contemporary Art) to create the iTunes Music Festival. The festival takes place during the month of July at the ICA where bands and artists will play to an intimate crowd of 350 people. Acts lined up for this include; Ash, Athlete, Groove Armada, Imogen Heap.

Not surprisingly, there’s some nice integration with the iTunes brand, as all the concerts will be recorded and be available for sale on the site.

You can’t buy tickets, you can only win them in a prize draw, so Apple gets to capture lots of nice data.

Posted by Ed Cotton

Influx Insights Tag Feed: ica

apple builds its itunes brand