15+ things i now know thanks to the ad age/creativity idea conference

Influx Insights — 2007-11-16T09:33:48Z

Here are 15 things that I know, now that I didn’t at 9am yesterday, thanks to Jonah, Scott and Teressa's Ad Age/Creativity Idea conference.

1.    No one has every liked a single one of Russell Simmons' ideas.
2.    David Jones is putting digital at the center of everything Euro RSCG does and think that agencies core skill is short form storytelling, a talent that will always been in demand.
3.    IDEO believe that advertising suffers because it’s become so pervasive (just like pollution) and that tonally, it no longer expresses optimism and instead has a cynical and negative view of the world. However, if you encourage people to participate, they will step forward and positively surprise you.
4.    BBDO engages in Collaborativity and hosts workshops to make this happen with clients, not the agency, coming up with ideas. They’ve already done 20 workshops at GE alone
5.    David Droga wants to help his clients achieve momentum, become the new home shopping king with Honeyshed (40 people in LA and lots of help from Smuggler) and wants to educate New York kids using their cellphones.
6.    Barry Diller may or may not be interested in AOL, believes that mobile is the future and that his recent Ask campaign, “the alogorithm” was a “total bust”.
7.    Blendtec – the YouTube kings, have achieved over 70 million views of their films and are now making money from ad revenue on Revver, developing ads for other clients and of course, the five-fold increase in sales was nice too. Also, every company needs to be using RSS feeds- so your customers can get news about you.
8.    VBS- are the kings of cool. They just are and their global, gonzo news journalism is truly one of a kind as witnessed by their soon to be released documentary- Heavy Metal in Baghdad. They are the MTV for the generation that no longer watches MTV.
9.    The CEO of Seventh Generation sits on the board of Greenpeace and consults with Lee Scott of Wal-Mart and after years of not like the Bentonville giant as now come around. He believes his products aren’t sustainable and are only less good. He believes companies will soon be judged by their ethical performance and businesses will not be allowed to get away with stuff for much longer.
10.    Facebook innovates by empowering its employees to do what the hell they want.
11.    Robert Stephens of the Geek Squad told us the importance of a culture, that his employees connect on X-Box Live and how uses Kung-Fu movies as a recruitment tool
12.    The Most Interesting Man in the World campaign is for Dos Equis and made by Euro RSCG, but only has 60,000 views compared to the Blendtec’s 70 million
13.    “CGM is not an idea” David Jones
14.    Facebook believe that there’s nothing better than a trusted referral and that offering that up to advertisers is huge.
15.    A picture sharing game called ESP is one of the most addictive games ever, but more than that, it can be used to accurately predict cultural trends and has the potential to morph into the world’s biggest dating site.

Posted by Ed Cotton

Influx Insights Tag Feed: ideaconference

15+ things i now know thanks to the ad age/creativity idea conference