Influx Insights Tag Feed: influxideas

influx ideas 07- a big thanks

Influx Insights — 2007-10-20T14:24:39Z

Yesterday's conference went really well and I would like to thank everyone who attended and of course, our great speakers.

Jonah Bloom (Ad Age)- Encouraged us to believe that advertising agencies do have a future, but only if they can move into new arenas

Christian Simm- Explained how Switzerland, a country of just 7.5 million people and is the world leader in innovation, reaches out and starts important conversations using Swissnex (part conference space and part C21st technology attache).

Sarah Rich (Dwell)- Reminded us that the environment does matter and that brands need to start thinking about doing the right thing, but they need to be honest, if not, they will get caught out and ridiculed.

Kent Nichols (Ask a Ninja) and Chas Edwards (Federated)- Showed us how brands can participate in conversations and in the new world of online video entertainment.

Gregory Kennedy (Millions of Us)- Convinced us that virtual worlds like Second Life are now important media for teenagers, but showing us some nice work for Scion, WWE and WB.

Scott Wyatt (NBBJ)- Showed us how architecture can be a poweful force in branding, by helping to motivate and engage a brand's most powerful asset, it's own employees.

5X5 Speakers- Who braved stage fright, technological glitches and the chalenge of a 5 minute slot to share some very interesting perspectives.

Becky Saeger- Explained how Charles Schwab and made the massive brand shift from Chuck talking to Talk to Chuck and explained that it was not just about an ad campaign, but making changes to the organization. She also highllighted the need for CMOs to stay curious about the changing marketing world, in order to remain relevant.

Finally, I would like to thank Stacey Price of Pfeifer Price for organizing the confernce and making sure we all ate local, organic and sustainable food and Neal Zimmermann and his team for really great design work.

Posted by Ed Cotton

photos from influx ideas 07

Influx Insights — 2007-10-20T04:31:21Z

Created with Admarket's flickrSLiDR.

Posted by Ed Cotton

influx ideas 07- a few tickets left

Influx Insights — 2007-10-06T23:53:25Z

We have about 20 tickets left for our branding conference. The conference will be held in San Francisco on October 19th. We have speakers from Worldchanging, Advertising Age, Charles Schwab, NBBJ, Swissnex, Federated Media, Ask a Ninja and Millions of Us. Tickets are $195 and include breakfast and lunch. More details can be found here.

Posted by Ed Cotton

marketing conferences and gnawed legs

Influx Insights — 2007-07-12T16:39:55Z

Robin and Jay, creatives at BSSP, developed this concept to promote the Influx Ideas 07 conference (details here).

We ran an ad version in this year's EFFIE awards program.

Posted by Ed Cotton

influx ideas 07- branding switzerland

Influx Insights — 2007-05-08T05:09:50Z

We are pleased to announce that we have added Christian Simm to our list of speakers for the Influx Ideas 07 conference on October 19th in San Francisco.

Christian Simm is the executive director of swissnex, a unit that fosters cooperation and partnerships between Switzerland and Western North America in science and technology, education and entrepreneurship, and art and innovation.

Swissnex has been instrumental in helping to shift the brand image of Switzerland, from chocolate and watches to innovation and science.

Other speakers confirmed for the event include:

Beck Saeger- CMO-Charles Schwab
Johah Bloom- Editor, Advertising Age
Reuben Steiger- Founder, Millions of Us
Chas Edwards- Chief Revenue Officer, Federated Media
Scott Wyatt-Partner, NBBJ
Kent Nichols- Ask a Ninja
Sarah Rich-Editor, Worldchanging.com

More information on the event and registation can be found here.

editor of advertising age to speak at influx ideas 07

Influx Insights — 2007-04-24T05:35:34Z

We are pleased to announce the addition of Jonah Bloom, the editor of Advertising Age, as a speaker at the Influx Ideas 07 conference.

Here's Jonah's bio...

Jonah joined Ad Age in September 2002 from PRWeek magazine, a national weekly based in New York reporting on corporate communication, branding and public affairs. He helped to launch PRWeek in 1998 as news editor and went on to become editor-in-chief. He also has considerable experience reporting on the media industry in Europe, having founded and been the editor of Campaign Media Business, a national weekly covering planning, buying and selling of media in the U.K.

Jonah’s other roles have included magazines editor on journalist’s weekly Press Gazette, news reporter on VNU’s Accountancy Age and reporter on weekly print and packaging journal PrintWeek. In 2002 Jonah edited the HarperCollins book “Top Companies in Marketing & Media.” His stories have been published in several national dailies in the U.K. including The Financial Times and The Guardian.

Conference information and registration details can be found here.

influx ideas 07-booking and registration details

Influx Insights — 2007-06-14T18:17:50Z

Influx Ideas 07 is a conference about the future of marketing and branding.

It's designed to be provocative, inspiring and entertaining.

This year's speaker line-up includes:

Sarah Rich-Managing Editor-Worldchanging.com

WorldChanging.com works from a simple premise: that the tools, models and ideas for building a better future lie all around us. That plenty of people are working on tools for change, but the fields in which they work remain unconnected. That the motive, means and opportunity for profound positive change are already present. That another world is not just possible, it's here. We only need to put the pieces together.

Becky Saeger-Chief Marketing Officer- Charles Schwab

The Charles Schwab Corporation provides securities brokerage and financial services to individual investors and the independent investment advisors who work with them. As one of the nation’s largest financial services firms, Schwab serves around 6.8 million client brokerage accounts, 584,000 corporate retirement plan participants, 150,000 banking accounts – all representing around $1.3 trillion in client assets.

Reuben Steiger-Founder-Millions of Us

Millions of Us is a company dedicated to helping businesses understand and harness the power of virtual worlds.

Once the stuff of science fiction, virtual worlds are becoming central to the future of marketing, technology, entertainment and brand-building. We believe this has to do with consumers' desire to be engaged in a dialogue by the companies they love. We also feel that in the future, wise companies will use virtual worlds as places to assemble active communities of their most passionate supporters.

Millions of Us is led by founder Reuben Steiger and President Christian Lassonde. Prior to founding Millions of Us, Steiger ran Business Development for Linden Lab, creator of Second Life. Lassonde was Linden Lab’s Director of Product Management.

The company is headquartered in San Francisco, California.

Chas Edwards- Publisher and Chief Revenue Officer-Federated Media

At FM, our mission is to connect independent weblog authors, marketers and influential audiences in an ongoing conversation that feeds everyone involved.FM represents outstanding authors whose sites cater to cultural influencers, technology decision makers, early adopters and business leaders. Our first "federation," focused on digital business and culture, reaches millions and millions of unique readers every month. New federations in the small business, media/entertainment and parenting categories, representing millions of entrepreneurs, upscale consumers and families, are in the process of launching as well.

Kent Nichols- Creator-Ask a Ninja

Ask A Ninja is one of the largest independent video podcasts on the net today, with over 300,000 viewers for each new episode released. Technorati ranks it solidly among its Top 100 Blogs — more than 3,100 sites link to the Ninja. One of Forbes Magazine's top "Fictional Stars," the Ninja has been featured on CNN and ABC News, and praised in Ad Age, the New York Times Magazine, Wired Magazine, the Wall Street Journal, BusinessWeek, the Washington Post and on National Public Radio. It is also the recipient of two "Podcast Peer" awards, including one for favorite video podcast. Additionally, the show was recognized as "best series" in the inaugural YouTube video awards. Delivering its quirky wit at the speed of lightning, Ask A Ninja is redefining American humor.

Scott Wyatt- Partner- NBBJ Architects

For more than 60 years, NBBJ, a leading global architecture and design firm, has helped companies and organizations create innovative places. From top-performing world headquarters—including Reebok, Starbucks and Telenor—to state-of-the-art healthcare facilities—including collaboration on seven of the top 10 US News and World Report Honor Roll hospitals—NBBJ has designed communities, buildings, products, environments and digital experiences that enhance people’s lives. The firm has nine offices worldwide, including Seattle, San Francisco, Los Angeles, Columbus, New York, London, Dubai, Beijing and Shanghai.

The event is being sponsored by AIGA SF

Early bird tickets are priced at $165 (iincluding breakfast and lunch), this pricing will be available until the 19th of August, when ticket price will be increased to $195.

You can now book and register for our conference Influx Ideas 07 at Eventbrite.